Two Good Agencies.
Different in the Right Ways.
Your Creative People is a Greenville, SC agency offering branding, digital marketing, custom software development, website design, video production, photography, and graphic design across six in-house teams.
This comparison exists to help you decide. We'll tell you what they do well, where we differ, and which option is likely the better fit for your situation. We'd rather you make the right choice — even if that's not us.
What They Offer
Custom software development
Your Creative People offers custom software and mobile app development alongside marketing services — something most regional agencies don't cover. If your primary need is software built into a marketing context, that's a capability Sidestreet doesn't offer.
Larger agency with six teams
They operate across branding, digital marketing, software, web, video, and photography as separate in-house teams. That structure adds layers between you and the work.
Where Sidestreet Is Different
Senior-led on every account, no junior handoff
Your Creative People is a larger agency with multiple specialized teams — which means account management and execution are distributed across those teams. At Sidestreet, Joshua Kuhn has senior involvement on every client engagement from kickoff through delivery. The person who presents in the first meeting is the person who runs the account. For clients where that accountability matters, the difference is real.
Broadcast journalism background in production
Your Creative People produces video and photography. Sidestreet's production work comes from a broadcast television background — NBC News, ESPN, regional news. That's not a credentials argument; it produces meaningfully different instincts about storytelling, pacing, authenticity, and what makes content actually work. If production quality and storytelling depth are central to your needs, the background difference is worth weighing.
PR and crisis communications in-house
Your Creative People does not offer PR or crisis communications as a core service. Sidestreet's communications practice — media relations, crisis preparedness, earned media strategy — is built on the same broadcast journalism foundation as our production work. For businesses that face public communications challenges or want proactive media presence, that capability matters and is genuinely uncommon in a regional agency.
No software development — simpler scope, more focus
Sidestreet doesn't do custom software development. If that's your primary need, Your Creative People is a better fit. If it's not, the absence of software from our scope means marketing, production, and communications receive undivided attention. We're not trying to be everything.
How to Decide
Your Creative People is probably the right choice if: you need custom software or a mobile app developed alongside your marketing and creative work. That's not something Sidestreet does.
Sidestreet is probably the right choice if: you want senior-level attention on every piece of work, need PR or crisis communications alongside marketing and production, have a significant church media component, or want broadcast-quality storytelling over polished commercial production.
If you're genuinely unsure, talk to both of us before committing. Any agency worth working with will give you a straight answer about whether they're the right fit — and so will we.