Two Good Agencies.
Different in the Right Ways.
Roar Media is a Miami-based integrated PR and digital marketing agency founded in 2008. They offer PR, communications, paid media, content, influencer marketing, and analytics for hospitality, retail, and lifestyle brands.
This comparison exists to help you decide. We'll tell you what they do well, where we differ, and which option is likely the better fit for your situation. We'd rather you make the right choice — even if that's not us.
What They Offer
Miami PR and digital integration, hospitality focus
Roar Media integrates PR and digital marketing under one roof — useful for hospitality, retail, and lifestyle brands that need earned media alongside paid. Their Miami roots and sector focus are specific to that market and industry.
Where Sidestreet Is Different
Broadcast journalism communications background
Both agencies do PR. Sidestreet's communications work comes from broadcast journalism — our team has been in newsrooms, on the editorial side. That changes how we write pitches, what we advise clients to pursue, and how we counsel crisis response. We know what reporters are looking for from the inside.
In-house broadcast production
Roar Media handles content and influencer marketing. Sidestreet adds broadcast-trained video production, commercial photography, and drone aerial in-house — from NBC News and ESPN backgrounds — for businesses that need production quality beyond social content.
Broader sector scope
Roar Media positions around hospitality, retail, and lifestyle. Sidestreet serves professional services, healthcare, faith communities, construction, and regional businesses across broader category types.
Church media practice
Sidestreet has a dedicated practice for faith communities. Roar Media serves hospitality and consumer lifestyle clients.
How to Decide
Roar Media is probably the right choice if: you're a Miami hospitality, retail, or lifestyle brand that needs integrated PR and paid digital from a locally embedded Miami agency with sector experience.
Sidestreet is probably the right choice if: you need broadcast journalism PR depth, want broadcast-quality production alongside communications, are outside the hospitality/lifestyle sector, or are a faith community.
If you're genuinely unsure, talk to both of us before committing. Any agency worth working with will give you a straight answer about whether they're the right fit — and so will we.
How This Comparison Was Built
Everything on this page about Roar Media comes from their own published website and public materials — not speculation, not secondhand reviews. We describe their strengths in the terms they use themselves, and where we weren't certain about a capability, we said so. Sidestreet's senior team reviews this page and re-verifies it when either agency's offerings change.
Last verified: August 13, 2026. If you represent Roar Media and something here is out of date, email workwithus@hellosidestreet.com and we'll correct it.
15+
Years of broadcast-trained communications experience — NBC News, ESPN, NBCUniversal, LTN Global, regional television
75/25
Vote margin in a competitive county sheriff race — our digital campaign delivered a decisive win called before 7pm on election night
0
Contract clients who stayed 1+ year and had a negative ROI — zero, ever
150%
Social media engagement growth for a regional church in 30 days
Still Deciding? Let's Have
An Honest Conversation
We'll tell you directly whether Sidestreet is the right fit for your situation — and if we're not, we'll say so. No pressure, no pitch. Just a real conversation about what you need.
Start the conversationRoar Media vs. Sidestreet — Questions Answered
Can't find the answer you're looking for? Get in touch
Roar Media is a Miami integrated PR and digital agency for hospitality and lifestyle brands. Sidestreet adds broadcast journalism communications depth, in-house production, and a broader sector scope including church media.
Roar Media offers PR, communications, paid media, content, influencer marketing, and analytics, focused on hospitality, retail, and lifestyle brands from their Miami base.
Yes. Marketing and web services are remote-capable. For production, we travel to Miami and throughout Florida.
Roar Media focuses on hospitality, retail, lifestyle, and consumer brands in the Miami and broader Latin American market. Their sector experience is specific to those industries.
Wragg & Casas (PR and communications), MEV Studios (video + digital), and Sidestreet (broadcast production, PR, church media) are alternatives depending on your needs.