Broadcast-Trained.
Communication-First.
Most PR firms have never been on the other side of the press release. Our team comes from broadcast journalism — we've worked in newsrooms, we know what editors are actually looking for, and we know how to position a story so it gets told.
That background informs everything we do in communications: media relations, crisis response, political campaigns, and executive communications. We bring discipline and clarity to situations where most organizations default to slow, reactive responses.
We're based in Spartanburg and serve clients across Upstate SC, the Carolinas, and the broader Southeast.
Media Relations & Earned Media
Our team comes from broadcast journalism — NBC News, ESPN, NBCUniversal, LTN Global, and regional television. That insider understanding of how newsrooms work is the foundation of our PR practice. We use it for national earned media campaigns, regional press relations across the Carolinas and the Southeast, and the crisis communications work where knowing the right reporter at the right outlet at the right moment is the difference.
We handle media relations, press releases, pitch strategy, and earned media placement for clients who want coverage that builds credibility over time — not just a one-time announcement that goes nowhere.
Our broadcast background means we know how to write a pitch that gets read, how to position a story for a specific outlet, and how to work with journalists as a reliable source rather than a persistent nuisance.
Executive & Corporate Communications
We help executives and organizations communicate clearly with internal and external audiences — employees, stakeholders, boards, donors, and the public. That includes messaging strategy, communications planning, and content development.
Clear communication matters most when stakes are high. We help clients develop a consistent voice and a process for communicating decisions, changes, and positions in ways that build rather than erode trust.
Crisis Communications
When something goes wrong, the first 24 hours matter most. We help organizations develop crisis communication protocols before a crisis happens — so when one does, the response is structured, not improvised.
Our crisis communications practice draws on our broadcast journalism background and our experience managing communications for organizations across healthcare, professional services, faith-based sectors, and political campaigns. We've been on both sides of a breaking story. We know how to be calm, clear, and strategic when the pressure is on.
We offer both crisis preparedness planning (protocol development, spokesperson training, scenario mapping) and active crisis support (message development, media response, stakeholder communications).
Executive Media Training
We run media training on camera, in our studio, with a producer conducting interviews the way real reporters conduct them. Hostile questions, ambush scenarios, board appearances — the situations executives actually face, not the softball version.
Sessions run half-day or full-day and end with recorded playback and an honest debrief. Watching yourself handle a hard question badly, once, in a room with people on your side, is worth more than any handbook. The goal is simple: nobody from your organization ever goes in front of a camera unprepared.
Political & Advocacy Campaigns
We manage political and advocacy campaigns at the local and state level across South Carolina. That includes digital advertising, social media, earned media strategy, video production, and direct mail coordination.
We understand the Upstate SC electorate and the specific challenges of running campaigns in South Carolina's media markets. Our broadcast journalism background gives us an edge in earned media that most political consultants don't have — we know how to get a story placed, not just how to buy airtime.
We ran the digital and earned media strategy for a competitive county sheriff campaign that called its race before 7pm with a 75-point vote margin. The win came from disciplined targeting, consistent messaging, and a team that understood both the digital and the earned media landscape.
The First Hour, On Record
The structure we run for retainer clients when a story hits. Everything is rehearsed before it's needed, because by the time it's needed there isn't time to rehearse. Retainer clients typically have a first-statement draft in hand inside ninety minutes — and the retainer is always cheaper than the unmanaged story.
+0 min
The bridge call
The communication tree spins up the moment a crisis is identified. Senior counsel, the internal owner, legal if applicable, and our team on a single line — assessing what's known, what's rumored, and what's confirmed before anyone says anything outside the room.
+15 min
Facts on paper
One document. What we know, what we don't, and what we can confirm publicly. Every word that leaves the room comes out of it.
+30 min
Stakeholder sequencing
Employees and partners hear it before the press does in almost every scenario. Internal note drafted, must-call list identified, sequence run.
+45 min
First statement draft
A holding statement at minimum, substantive if the facts allow. Written by people who wrote for broadcast — tight enough to read in fifteen seconds.
+60 min
Press posture
Who's talking, who isn't, what the spokesperson knows cold, and which questions are coming. Nobody goes in front of a camera unprepared.
+24 hr
Day-two strategy
Most crises resolve between day three and day seven, but day two is where they calm down or compound. We plan the next 48 hours before the first 24 are over.
15+
Years of broadcast-trained communications experience — NBC News, ESPN, NBCUniversal, LTN Global, regional television
75/25
Vote margin in a competitive county sheriff race — our digital campaign delivered a decisive win called before 7pm on election night
0
Contract clients who stayed 1+ year and had a negative ROI — zero, ever
150%
Social media engagement growth for a regional church in 30 days
Need a Communications Partner?
Whether you're preparing for a crisis, planning a campaign, or trying to get your story told — we're easy to reach and happy to have a real conversation.
Get in touchFrequently Asked Questions
Can't find the answer you're looking for? Get in touch
The bridge call goes live within minutes — senior counsel, your internal owner, legal if needed, and our team on one line. By fifteen minutes there's a single facts document. By thirty, stakeholder sequencing is running so employees hear it before the press does. A first statement draft is typically in hand inside ninety minutes, and nobody goes in front of a camera unprepared. The retainer exists so that hour isn't lost figuring out who's running the call.
Our team comes from broadcast journalism. We know how newsrooms work, what they're looking for, and how to write a pitch that actually gets read. Most PR firms have never been on the other side of the press release — we have. That changes how we approach earned media, crisis response, and communications strategy.
Yes. Crisis communications isn't just for large corporations. Local businesses, healthcare practices, nonprofits, churches, and professional services firms all face situations where clear, fast communication is critical. We help organizations of every size develop a plan before they need it — and execute clearly when they do.
We help organizations develop written protocols, identify spokespersons and decision-makers, map out likely scenarios, and build response templates for the situations most relevant to their industry. The goal is that when something happens, the organization already knows who says what, to whom, and through which channels.
Yes. We have direct experience running digital strategy, earned media, and communications for local and regional political campaigns in South Carolina. We ran the digital and media strategy for a Spartanburg County Sheriff campaign that called its race before 7pm with a 75-point margin. Our broadcast journalism background gives us a real edge in earned media alongside paid.
Yes. We provide spokesperson coaching and media training — including how to handle on-camera interviews, how to bridge to key messages, how to manage hostile questions, and how to communicate clearly under pressure. It's a specific skill set that most executives don't have until they've needed it.
Yes. We work with churches, ministries, and mission-driven nonprofits on communications strategy, media relations, and crisis preparedness. Faith communities and nonprofits face unique communications challenges — donor and congregation trust, public accountability, and the need to maintain credibility in their community — and we understand those dynamics.
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