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hellosidestreet.com

Managed Technology
Services

Our approach

Run the Business.
We'll Run the Tech.

Most businesses run on technology nobody fully owns. The website came from one vendor, hosting lives somewhere else, the CRM was configured by an employee who left two years ago, and analytics were set up by whoever had time that week. It mostly works — until it doesn't, and then everyone points at everyone else.

We manage that whole layer as one accountable system: hosting, websites, integrations, custom applications, and the tracking underneath your marketing. AI-powered where it helps — Claude and in-house models handle monitoring and analysis at a scale humans can't — with senior engineers making every judgment call. One team, one number to call, no finger-pointing.

And because we're also a full marketing and production agency, your technology isn't managed in a vacuum. It's managed by people who understand what it's for: leads, revenue, and a business that runs smoother than it did last quarter.

Managed Hosting & Infrastructure

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Your site runs on enterprise-grade infrastructure — AWS, Azure, and Cloudflare's edge network — in its own environment, not a shared server with a thousand strangers on it. We handle DNS, SSL, backups, security patching, and monitoring, and we actually watch it so you don't have to. When traffic spikes because a campaign worked, the site holds.

We pair AI-assisted monitoring with senior engineers, which means problems get caught early and fixed by someone who understands your stack — not escalated through three tiers of support before reaching a person who can help.

Most hosting problems are invisible until they're expensive. Slow pages quietly bleeding conversions, a certificate nobody renewed, backups that were never tested. This is the layer where boring diligence pays for itself.

Website Management & Ongoing Support

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Everything that happens after launch: software updates, security hardening, performance tuning, content changes, and the steady stream of small fixes every site accumulates. You send a request, a senior person handles it, and it's done. Every request is tracked to completion, and no junior tech learns on your dime.

We manage sites we built and sites we didn't. If your current site came from a vendor who has since vanished, we'll take it over, document what's actually there, and stabilize it before we improve it.

Marketing Stack & CRM Integration

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The average business runs a CRM, an email platform, analytics, ad accounts, and a website that were each set up by different people at different times — and none of them talk to each other properly. We connect the stack: CRM integration, form and lead routing, GA4 and tag management, email authentication and deliverability, and conversion tracking you can actually trust.

This is where marketing budgets quietly leak. If your analytics undercount leads or your forms drop submissions, every downstream decision is built on bad data. We fix the plumbing first, because nothing else matters until the numbers are real.

We work across the major platforms — Salesforce, HubSpot, and the rest — and we'll tell you honestly when you're paying for more tool than you need.

Custom Applications & AI Implementation

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When off-the-shelf software doesn't fit, we build. Internal tools, client portals, automations, and custom applications — and because we develop and operate our own commercial software products, we know what it takes to keep an application running in the real world, not just ship it and disappear.

We also implement AI where it earns its keep: Claude-powered workflows, automation of repetitive work, and practical integrations that save real hours. We use these tools daily inside our own agency, which makes us useful guides and skeptical buyers. We'll tell you plainly what AI does well and what's still just marketing.

400%+

E-commerce revenue growth for a manufacturer after a full-site rebuild

0

Contract clients who stayed 1+ year and had a negative ROI — zero, ever

15+

Years building and hosting sites across every major platform

AI

Claude and in-house AI models integrated into our dev workflow — faster builds, smarter SEO architecture, cleaner code review

One Team, Accountable
for the Whole Stack.

Hosting, websites, integrations, custom apps — tell us what you're running and where it hurts. We'll give you a straight read on what needs attention first.

Get in touch

Managed Technology — Questions Answered

Can't find the answer you're looking for? Get in touch

What do managed technology services include?

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The technology layer your business actually runs on: hosting and infrastructure, website management and maintenance, CRM and marketing stack integration, analytics and conversion tracking, custom applications, and AI implementation. The scope is built around what you're running — some clients hand us everything, others just the pieces their team doesn't want to own. Either way, one senior team is accountable for all of it.

How is this different from your managed IT services?

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Managed technology covers the customer-facing layer: your website, hosting, marketing stack, integrations, and custom applications. Our managed IT services cover the traditional MSP layer — helpdesk, networks, cybersecurity, Microsoft 365, backup, and the machines your team works on every day. Plenty of clients hand us both, which means one senior team accountable for the entire technology surface instead of two vendors drawing lines around a problem.

What infrastructure do you host on?

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Enterprise-grade AWS and Azure infrastructure plus Cloudflare's edge network — not shared hosting. Your site gets its own environment, proactive monitoring, tested backups, and managed DNS and SSL. We also manage hosting for clients who have existing environments or their own tech teams.

Can you work with businesses in regulated industries?

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Yes. We work with clients in healthcare, legal, and government, and we support their compliance obligations under frameworks like HIPAA and CJIS. Where our services involve protected health information, we execute a Business Associate Agreement before any access occurs. If your industry has rules, we build the engagement around them from day one.

Do you build custom software?

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Yes. Internal tools, client portals, automations, and full applications. We also build and operate our own commercial software products, which matters more than it sounds: we know how to keep software running for years, not just launch it and move on. If off-the-shelf covers your need, we'll say so — building custom is the right call less often than developers like to admit.

What happens when something breaks?

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You reach a senior person who already knows your stack — no tier-by-tier escalation, no explaining your setup from scratch to a stranger. In practice, our monitoring usually flags problems before you notice them. The whole point of managed technology is that most fires get put out while they're still small.