Two Good Agencies.
Different in the Right Ways.
Walker Sands is a B2B integrated marketing and PR agency based in Chicago with additional offices in Seattle and Boston. They offer demand generation, content strategy, branding, media relations, SEO, and web development for B2B technology companies. They are an Inc. 5000 honoree.
This comparison exists to help you decide. We'll tell you what they do well, where we differ, and which option is likely the better fit for your situation. We'd rather you make the right choice — even if that's not us.
What They Offer
B2B tech PR and earned media as a core discipline
Walker Sands combines B2B marketing with PR — media relations and earned media are part of their integrated offering. For B2B tech companies that want PR alongside digital marketing under one roof, that integration is their specific focus.
Chicago, Seattle, and Boston office presence
Walker Sands has physical offices in three markets. If you're a B2B tech company that needs in-person presence across Chicago, the Pacific Northwest, and Boston, that multi-office structure covers those markets.
Where Sidestreet Is Different
In-house video production and photography
Walker Sands' services span digital marketing, PR, and web — not production. Sidestreet handles broadcast-trained video production, commercial photography, drone aerial, and podcast production in-house. For businesses that need visual content production alongside marketing and communications, that's a different scope.
Broader market beyond B2B tech
Walker Sands is positioned for B2B technology companies. Sidestreet serves professional services, healthcare, construction, faith communities, consumer businesses, and B2B clients across sectors — not locked to tech. If you're outside B2B tech, Walker Sands is a less natural fit.
Church media and faith community work
Sidestreet operates a dedicated church media practice. Walker Sands serves secular commercial B2B clients without a faith sector presence.
Southeast regional expertise
Walker Sands is a Chicago-headquartered agency. Sidestreet is based in Spartanburg, SC, with deep Southeast market knowledge. For businesses in the Carolinas, Georgia, or the broader Southeast that want regional context alongside national digital capability, Sidestreet's market understanding is more direct.
How to Decide
Walker Sands is probably the right choice if: you're a B2B technology company that wants PR and earned media integrated with digital marketing and web, and you're based in or near Chicago, Seattle, or Boston.
Sidestreet is probably the right choice if: you're outside B2B tech, need in-house video and photography production, are based in the Southeast, or need church media services.
If you're genuinely unsure, talk to both of us before committing. Any agency worth working with will give you a straight answer about whether they're the right fit — and so will we.