Two Good Agencies.
Different in the Right Ways.
True North Social is a Los Angeles digital marketing agency offering social media management, paid social advertising, SEO, web design, and digital strategy for brands in the LA market.
This comparison exists to help you decide. We'll tell you what they do well, where we differ, and which option is likely the better fit for your situation. We'd rather you make the right choice — even if that's not us.
What They Offer
LA social media and paid advertising
True North Social focuses on social media management and paid advertising from their Los Angeles base. If social-first marketing and paid social campaigns are the primary need, they operate in that space.
Where Sidestreet Is Different
In-house broadcast production
True North Social focuses on social media and digital advertising. Sidestreet adds broadcast-trained video production, commercial photography, and drone aerial — the production assets that make social media programs actually perform. For businesses that need content creation alongside distribution strategy, Sidestreet handles both.
PR and crisis communications
Sidestreet operates a dedicated PR and crisis communications practice. Social media agencies don't typically cover media relations, crisis preparedness, or earned media strategy — categories that become important when something goes wrong publicly.
Full-service beyond social
True North Social leads with social media. Sidestreet covers SEO, paid media, content, brand strategy, web development, and PR alongside social as part of an integrated program rather than social-first execution.
Church media practice
Sidestreet maintains a dedicated practice for faith communities. True North Social serves commercial brands.
How to Decide
True North Social is probably the right choice if: you're an LA brand that primarily needs social media management and paid social campaigns from a local agency focused on that discipline.
Sidestreet is probably the right choice if: you need video production alongside social content, want integrated marketing beyond social-first, need PR/crisis communications, or are a faith community.
If you're genuinely unsure, talk to both of us before committing. Any agency worth working with will give you a straight answer about whether they're the right fit — and so will we.