Two Good Agencies.
Different in the Right Ways.
Synchronicity is a Charlotte-based web design and digital marketing agency. They offer custom websites and ongoing site maintenance for small and mid-size businesses in the Charlotte area.
This comparison exists to help you decide. We'll tell you what they do well, where we differ, and which option is likely the better fit for your situation. We'd rather you make the right choice — even if that's not us.
What They Offer
Charlotte web design with ongoing support
Synchronicity focuses on web design and ongoing site maintenance for small Charlotte businesses. If you primarily need a website built and maintained, they operate in that space.
Where Sidestreet Is Different
Full marketing strategy — not just web
Synchronicity leads with web design and adds digital marketing around it. Sidestreet leads with marketing strategy and builds or rebuilds web infrastructure as part of a broader program — SEO, paid media, content, social, and web working as a single coordinated system rather than a web project with marketing services adjacent to it. For businesses where growth is the goal, the strategic orientation is a meaningful difference.
In-house video production and photography
Synchronicity focuses on web and digital services. Sidestreet adds broadcast-trained video production, commercial photography, and drone aerial to the same foundation. For Charlotte businesses that need visual content alongside their digital presence, working with Sidestreet eliminates a separate production vendor.
PR and crisis communications
Synchronicity doesn't offer communications services beyond marketing. Sidestreet operates a dedicated PR and crisis communications practice — media relations, crisis preparedness, earned media strategy — backed by a broadcast journalism background. For Charlotte businesses with any public-facing communications exposure, that capability has no equivalent at Synchronicity.
Southeast regional expertise and proximity
Sidestreet is based in Spartanburg, SC — less than 90 minutes from Charlotte. We understand the Carolina business community, regional media landscape, and competitive dynamics across the Upstate SC and Charlotte corridor in a way that a Charlotte-only agency may not. For businesses that operate across the Carolina border, that market knowledge compounds.
How to Decide
Synchronicity is probably the right choice if: you primarily need a website built and maintained, without complex marketing strategy requirements.
Sidestreet is probably the right choice if: you need full marketing strategy alongside web — or you need video and production, PR/crisis communications, church media, or a regional partner with Carolina corridor market knowledge.
If you're genuinely unsure, talk to both of us before committing. Any agency worth working with will give you a straight answer about whether they're the right fit — and so will we.