Two Good Agencies.
Different in the Right Ways.
Roar Media is a Miami-based integrated PR and digital marketing agency founded in 2008. They offer PR, communications, paid media, content, influencer marketing, and analytics for hospitality, retail, and lifestyle brands.
This comparison exists to help you decide. We'll tell you what they do well, where we differ, and which option is likely the better fit for your situation. We'd rather you make the right choice — even if that's not us.
What They Offer
Miami PR and digital integration, hospitality focus
Roar Media integrates PR and digital marketing under one roof — useful for hospitality, retail, and lifestyle brands that need earned media alongside paid. Their Miami roots and sector focus are specific to that market and industry.
Where Sidestreet Is Different
Broadcast journalism communications background
Both agencies do PR. Sidestreet's communications work comes from broadcast journalism — our team has been in newsrooms, on the editorial side. That changes how we write pitches, what we advise clients to pursue, and how we counsel crisis response. We know what reporters are looking for from the inside.
In-house broadcast production
Roar Media handles content and influencer marketing. Sidestreet adds broadcast-trained video production, commercial photography, and drone aerial in-house — from NBC News and ESPN backgrounds — for businesses that need production quality beyond social content.
Broader sector scope
Roar Media positions around hospitality, retail, and lifestyle. Sidestreet serves professional services, healthcare, faith communities, construction, and regional businesses across broader category types.
Church media practice
Sidestreet has a dedicated practice for faith communities. Roar Media serves hospitality and consumer lifestyle clients.
How to Decide
Roar Media is probably the right choice if: you're a Miami hospitality, retail, or lifestyle brand that needs integrated PR and paid digital from a locally embedded Miami agency with sector experience.
Sidestreet is probably the right choice if: you need broadcast journalism PR depth, want broadcast-quality production alongside communications, are outside the hospitality/lifestyle sector, or are a faith community.
If you're genuinely unsure, talk to both of us before committing. Any agency worth working with will give you a straight answer about whether they're the right fit — and so will we.