Two Good Agencies.
Different in the Right Ways.
Jackson Spalding is a large, well-established Atlanta integrated marketing and PR agency with offices in Atlanta, Dallas, Los Angeles, and Athens, GA. They offer public relations, brand awareness, growth marketing, creative services, social media, and media buying for regional and national brands across multiple offices.
This comparison exists to help you decide. We'll tell you what they do well, where we differ, and which option is likely the better fit for your situation. We'd rather you make the right choice — even if that's not us.
What They Offer
Multi-office, national-scale agency
Jackson Spalding has offices in Atlanta, Dallas, Los Angeles, and Athens, GA. They handle PR, brand awareness, integrated campaigns, and media buying for mid-to-large brands and national consumer clients. Their infrastructure is sized for accounts at that scale.
Where Sidestreet Is Different
Built for small and mid-size businesses
Jackson Spalding's client roster and pricing reflect a large agency built for brands with significant marketing budgets. Sidestreet is built specifically for small and mid-size businesses — regional professional services firms, healthcare practices, faith communities, and growing brands that deserve senior-level marketing and communications attention at a budget that makes sense for their scale.
In-house video production and commercial photography
Jackson Spalding handles communications strategy, creative services, and media buying, but broadcast-quality in-house production isn't their primary offering. Sidestreet's production work comes from a broadcast television background — NBC News, ESPN, regional TV — and we handle video, photography, drone aerial, and podcast production in-house. For businesses where production is a core deliverable, that capability difference matters.
Full-service without enterprise minimums
Working with an agency of Jackson Spalding's size and scope typically involves budget expectations that price out small and regional businesses. Sidestreet delivers the same quality of strategic thinking, communications counsel, and senior-led execution at investment levels designed for businesses that aren't Fortune 500. If Jackson Spalding is the right strategic fit but the wrong price point, that's where Sidestreet becomes the conversation worth having.
Church media practice
Sidestreet operates a dedicated church media practice serving faith communities across the Southeast. Jackson Spalding serves mainstream brands across commercial categories. For Atlanta-area churches, faith organizations, and ministries, Sidestreet is purpose-built for the work in a way that a large commercial agency isn't.
How to Decide
Jackson Spalding is probably the right choice if: you're a mid-to-large brand with a significant marketing budget that requires national-scale media buying and multi-office agency infrastructure.
Sidestreet is probably the right choice if: you're a small to mid-size business, regional brand, healthcare practice, professional services firm, or faith organization that wants senior-level marketing and communications quality without a large agency's budget requirements or overhead.
If you're genuinely unsure, talk to both of us before committing. Any agency worth working with will give you a straight answer about whether they're the right fit — and so will we.