Two Good Agencies.
Different in the Right Ways.
Ironpaper is a B2B digital marketing agency based in New York City. They focus on demand generation, account-based marketing (ABM), content marketing, HubSpot implementation, and lead generation for B2B technology and services companies.
This comparison exists to help you decide. We'll tell you what they do well, where we differ, and which option is likely the better fit for your situation. We'd rather you make the right choice — even if that's not us.
What They Offer
B2B inbound and ABM specialization
Ironpaper's entire model is built around B2B — ABM, demand generation, sales enablement, and HubSpot-powered marketing automation for technology companies and B2B services firms. If that's your category and HubSpot is your platform, that's their focus.
Where Sidestreet Is Different
In-house video production and photography
Ironpaper's services are digital marketing, content, and web strategy — no in-house production. Sidestreet handles broadcast-trained video production, commercial photography, and drone aerial alongside marketing. For businesses that need content production alongside demand gen, that's a different scope.
PR and crisis communications
Ironpaper doesn't offer PR or earned media services. Sidestreet operates a dedicated communications practice — media relations, crisis preparedness, and earned media strategy — backed by broadcast journalism experience.
Not B2B-only, not platform-locked
Ironpaper serves B2B technology and services companies and builds around HubSpot. Sidestreet works across B2B, B2C, professional services, healthcare, faith communities, and regional businesses — without platform dependency. If you're not in B2B tech or not committed to HubSpot, the fit is off.
Church media and faith sector work
Sidestreet operates a dedicated church media practice — live streaming, worship technology, production, and communications for faith communities. Ironpaper serves secular commercial clients exclusively.
How to Decide
Ironpaper is probably the right choice if: you're a B2B technology or services company that wants HubSpot-powered inbound marketing and demand generation as your primary need.
Sidestreet is probably the right choice if: you need marketing alongside production, PR, or church media — or you're outside B2B tech and not on HubSpot.
If you're genuinely unsure, talk to both of us before committing. Any agency worth working with will give you a straight answer about whether they're the right fit — and so will we.