Two Good Agencies.
Different in the Right Ways.
BerlinRosen is a New York City public relations and strategic communications firm offering media relations, content strategy, branding, campaign development, graphic design, crisis management, and influencer relations.
This comparison exists to help you decide. We'll tell you what they do well, where we differ, and which option is likely the better fit for your situation. We'd rather you make the right choice — even if that's not us.
What They Offer
New York-based PR and communications firm
BerlinRosen specializes in communications, media relations, and strategic messaging for clients across advocacy, corporate, and political sectors. If PR and public affairs are the primary need, they operate in that space.
Advocacy and public affairs focus
BerlinRosen has a specific track record in advocacy campaigns, public affairs, and cause-driven communications — a sector with different dynamics than commercial marketing.
Where Sidestreet Is Different
Full marketing and web development alongside PR
BerlinRosen leads with communications and PR. Sidestreet combines PR and crisis communications with digital marketing, web development, and video production from one team. For businesses that need all of those functions integrated rather than siloed, Sidestreet covers the full scope.
Broadcast-trained production
Sidestreet's production work comes from a broadcast journalism background. For clients that need video content, commercial photography, or podcast production alongside their communications work, that's a capability BerlinRosen routes to outside vendors.
Built for mid-market and regional businesses
BerlinRosen serves large-scale advocacy campaigns, corporations, and public affairs clients. Sidestreet is built for small and mid-size businesses and regional organizations that need senior-level communications and marketing at budgets that fit their scale.
Church and faith community specialization
Sidestreet has a dedicated church media practice. BerlinRosen serves commercial and advocacy clients and doesn't specialize in faith sector communications.
How to Decide
BerlinRosen is probably the right choice if: you're an organization primarily needing PR, advocacy communications, or public affairs strategy at the scale and sector focus BerlinRosen serves.
Sidestreet is probably the right choice if: you need PR integrated with marketing, web, and production; are a small or mid-size business needing communications and digital together; or are a faith community needing purpose-built support.
If you're genuinely unsure, talk to both of us before committing. Any agency worth working with will give you a straight answer about whether they're the right fit — and so will we.