Two Good Agencies.
Different in the Right Ways.
AMP Agency is a Boston full-service marketing agency offering brand strategy, digital marketing, social media, content, and experiential marketing. They serve both regional and national clients from their Boston base.
This comparison exists to help you decide. We'll tell you what they do well, where we differ, and which option is likely the better fit for your situation. We'd rather you make the right choice — even if that's not us.
What They Offer
Boston full-service with experiential marketing
AMP Agency covers a broad service scope including experiential and event marketing alongside digital and brand — a combination less common in regional agencies. If experiential marketing or large-scale brand activations are part of your scope, they cover that category.
Where Sidestreet Is Different
Broadcast journalism production background
AMP Agency offers creative production as part of their full-service scope. Sidestreet's production comes from broadcast television journalism — NBC News, ESPN, regional TV news — producing storytelling instincts different from commercial advertising. For campaigns where authenticity and narrative quality drive results, that background is genuinely different.
PR and crisis communications depth
Sidestreet operates a dedicated PR and crisis communications practice built on broadcast journalism experience. General full-service agencies maintain PR as one of many disciplines; at Sidestreet, crisis preparedness and earned media are practiced with the discipline of people who've been on the editorial side of the story.
Senior-led on every account
At an agency of AMP's scale, execution moves through account management layers. At Sidestreet, senior involvement is on every account from kickoff through delivery.
Church media practice
Sidestreet has a dedicated practice for faith communities. AMP Agency serves commercial clients across sectors.
How to Decide
AMP Agency is probably the right choice if: you're a Boston or national brand that needs full-service marketing including experiential and brand activations from an established Boston agency.
Sidestreet is probably the right choice if: you want senior-level access throughout the engagement, need broadcast journalism-quality production and communications, are a faith community, or need a mid-market agency without full-service overhead.
If you're genuinely unsure, talk to both of us before committing. Any agency worth working with will give you a straight answer about whether they're the right fit — and so will we.