Broadcast-Trained.
Communication-First.
Most PR firms have never been on the other side of the press release. Our team comes from broadcast journalism — we've worked in newsrooms, we know what editors are actually looking for, and we know how to position a story so it gets told.
That background informs everything we do in communications: media relations, crisis response, political campaigns, and executive communications. We bring discipline and clarity to situations where most organizations default to slow, reactive responses.
We're based in Spartanburg and serve clients across Upstate SC, the Carolinas, and the broader Southeast.
Media Relations & Earned Media
We have deep relationships with regional media across Upstate South Carolina, Western North Carolina, and the broader Southeast — and a staff background in broadcast journalism. That gives us a different kind of PR capability: we understand how newsrooms work, what they're looking for, and what it actually takes to get covered.
We handle media relations, press releases, pitch strategy, and earned media placement for clients who want coverage that builds credibility over time — not just a one-time announcement that goes nowhere.
Our broadcast background means we know how to write a pitch that gets read, how to position a story for a specific outlet, and how to work with journalists as a reliable source rather than a persistent nuisance.
Executive & Corporate Communications
We help executives and organizations communicate clearly with internal and external audiences — employees, stakeholders, boards, donors, and the public. That includes messaging strategy, communications planning, and content development.
Clear communication matters most when stakes are high. We help clients develop a consistent voice and a process for communicating decisions, changes, and positions in ways that build rather than erode trust.
Crisis Communications
When something goes wrong, the first 24 hours matter most. We help organizations develop crisis communication protocols before a crisis happens — so when one does, the response is structured, not improvised.
Our crisis communications practice draws on our broadcast journalism background and our experience managing communications for organizations across healthcare, professional services, faith-based sectors, and political campaigns. We've been on both sides of a breaking story. We know how to be calm, clear, and strategic when the pressure is on.
We offer both crisis preparedness planning (protocol development, spokesperson training, scenario mapping) and active crisis support (message development, media response, stakeholder communications).
Political & Advocacy Campaigns
We manage political and advocacy campaigns at the local and state level across South Carolina. That includes digital advertising, social media, earned media strategy, video production, and direct mail coordination.
We understand the Upstate SC electorate and the specific challenges of running campaigns in South Carolina's media markets. Our broadcast journalism background gives us an edge in earned media that most political consultants don't have — we know how to get a story placed, not just how to buy airtime.
We ran the digital and media strategy for a Spartanburg County Sheriff campaign that called its race before 7pm with a 75-point margin. The win came from disciplined targeting, consistent messaging, and a team that understood both the digital and the earned media landscape.