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hellosidestreet.com

City & County Government
Deserves a Communications
Partner That Treats
Public Trust as the Product.

How we help

One Senior Team.
Every Discipline You Need.

Local government runs on communication. Residents need to understand their services, find what they’re looking for, hear about changes before they happen, and trust that the people running their city or county are competent and present. When that communication is fragmented across a dozen vendors — one for the website, another for video, a freelancer for social, nobody for emergencies — the gaps show, and the public notices.

We bring every discipline a city or county needs under one senior-led roof: websites, marketing and public information, video and photography, and crisis communications. The same people you talk to are the people who do the work. No junior account managers, no handoffs, no finger-pointing between agencies when something needs to move fast.

Our public-sector track record is real — our work spans municipal and county government communication across South Carolina, alongside fifteen years of broadcast-trained production and a team that came up through NBC News, ESPN, and regional television. That background matters for government: we understand the news cycle, public records, nonpartisan tone, and how to communicate clearly when the stakes are high and the audience is everyone.

Built for How Government
Actually Operates

Government communication has constraints that commercial work doesn’t: accessibility and ADA requirements, public-records expectations, procurement rules, nonpartisan tone, and the reality that your audience is every resident, not a target demographic. We build around those constraints instead of fighting them.

For cities and counties specifically, we handle the full picture — a resident-first, accessible website that makes services easy to find; public information campaigns that actually reach the people affected; plain-language content that translates ordinances and budgets into something residents understand; broadcast-grade video for PSAs, meetings, and events; social media that keeps the official voice consistent and calm; and a crisis communications plan ready before you need it.

We can work project-by-project, under an annual retainer, or through formal procurement — RFPs, purchase orders, contract vehicles, whatever your jurisdiction requires. Our scoping and reporting are clean enough to satisfy a council, a commission, or an auditor.

And we use Claude and our in-house AI models across the work to move faster on time-sensitive communication — always with senior human judgment owning accuracy, clarity, and tone on every public-facing deliverable.

What We Provide

Government Websites & Accessibility

Resident-first, ADA-aware websites that make services easy to find — clear navigation, service portals, accessible structure, and content people can actually understand.

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Marketing & Public Information

Public awareness and information campaigns, government SEO, plain-language civic content, and social media management — built for reach and a nonpartisan voice.

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Video & Photography

Broadcast-grade PSAs, public meeting and event coverage, project documentation, and photography that shows residents what their government is doing.

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PR & Crisis Communications

Crisis preparedness, media relations, spokesperson preparation, and public messaging for governments navigating emergencies and sensitive situations.

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Social Media Management

Content calendars built around your meeting cadence and service cycles, real-time and emergency communication, and community management that keeps the official voice consistent.

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Content & Copywriting

Service explainers, project pages, FAQ libraries, newsletters, and public-notice copy written for accessibility, plain language, and a nonpartisan tone.

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Public sector and municipal communications

Common Questions

Straightforward answers to what we hear most from city & county government clients.

Do you really do all of this in-house?

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Yes. Websites, marketing, public information, video, photography, social media, and crisis communications are all handled by our senior team. That’s the point — a city or county shouldn’t have to coordinate five vendors and hope they talk to each other. One team owns the whole communication picture, and the people you meet are the people who do the work.

Have you worked with government before?

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Yes. Our public-sector experience includes municipal and county government communication across South Carolina. Combined with fifteen years of broadcast-trained production and a journalism background, that gives us a real understanding of how government communication works — nonpartisan tone, public records, accessibility, the news cycle, and communicating clearly when the whole community is the audience.

How do you handle procurement, RFPs, and contracts?

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We work the way your jurisdiction needs us to — responding to formal RFPs and solicitations, working under purchase orders or existing contract vehicles, or scoping defined projects. Our quoting, invoicing, and reporting are structured to satisfy public-procurement and audit requirements. Tell us your process and we’ll fit it.

Can you make sure our website and content meet accessibility standards?

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Accessibility is a baseline requirement for us on government work, not an upgrade. We build websites and structure content with ADA and accessibility in mind — proper heading structure, contrast, alt text, accessible documents, and plain-language reading levels — so your communication reaches every resident and meets the standards public entities are held to.

Can you help during an emergency or crisis?

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Yes, and the best version of that work happens before the emergency. We build crisis communication plans — message frameworks, spokesperson preparation, channel protocols, and templates — so that when a weather event, public-safety incident, or controversy hits, your team isn’t improvising. We can also provide real-time support during an active situation. Our broadcast background means we know how the media will cover it and how to get ahead of it.

Do we have to use every service, or can we start with one?

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Start wherever the need is. Plenty of governments come to us for one thing — a website rebuild, a single public information campaign, a crisis plan — and expand from there once they see the work. Because everything is under one team, adding a discipline later is simple, and the pieces are built to work together from the start.

Do you work with governments outside South Carolina?

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Yes. We’re based in Spartanburg, SC with the deepest track record across the Carolinas and the Southeast, but we work with city and county governments and public agencies across the United States. Marketing, web, content, and communications are screen-based disciplines; we travel for production when a project calls for it.

0

Contract clients who stayed 1+ year and had a negative ROI — zero, ever

400%+

E-commerce revenue growth for a Columbia-area manufacturer

150%

Social media engagement boost for a Carolinas church

15+

Years of senior-level marketing, web, and production work

Ready for One Team That Handles
All of It?

Whether you’re a city, a county, or a public agency — let’s talk about consolidating your communication under one senior-led team that understands government. We can work by project, by retainer, or through your procurement process.

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