One Market. Every Station Watching.
Greenville, Spartanburg, Anderson and Asheville share one television market. A story that breaks on Main Street in the morning can be on every station from the mountains to the lake by the evening news.
Our founder spent fifteen years in Upstate local television — executive producer at WSPA, and at WYFF 4 a utility player who worked just about every seat in the newsroom — and NBC News Channel has been a Sidestreet client for nearly a decade. We help Greenville organizations get ready before something goes wrong, and we run the response when it does — from our office in Downtown Spartanburg, about thirty minutes away.
The short answer
Sidestreet Media provides crisis communications and public relations for Greenville, SC organizations. Our founder worked in WYFF 4's Greenville newsroom and later ran newscasts as an executive producer at WSPA. We build crisis plans before they're needed, train spokespeople, and run the response — holding statements, media inquiries and stakeholder updates — when something breaks.
What We Handle in Greenville
Crisis plans that get used
Who decides, who speaks, who gets told first and what the holding statement says — written down, rehearsed, and short enough that people actually read it.
Crisis comms guideLive crisis response
When it's happening, we work the problem with you: facts, statements, media inquiries, employee and customer updates, and what reporters are likely to ask next.
The first-hour playbookSpokesperson & media training
On-camera practice with people who've produced thousands of interviews — so your spokesperson's first real one isn't their first one.
Employee & stakeholder communications
Your people hear it from you before they hear it on TV. We draft the internal notes, board updates and customer messages alongside the public ones.
Proactive media relations
The best protection is a good reputation with the people who'll cover you. We pitch the stories worth telling so you're known before you're news.
Reputation recovery
After the coverage fades, search results and reviews don't. We help rebuild the record with real stories, fresh content and steady communication.
What Crisis Comms Costs in Greenville
Most organizations start with a preparedness project or a retainer that includes it. Retainer clients get priority when something breaks — the worst time to start shopping for help is during the crisis.
PR retainer
Media relations, crisis preparedness, content and senior counsel — the typical range for small and mid-size organizations.
Crisis preparedness project
Protocols, holding statements, spokesperson training and a scenario tabletop — built once, rehearsed, kept current.
Active crisis support
Message development, media inquiries and stakeholder updates while it is happening. Retainer clients go to the front of the line.
Every engagement is scoped in writing up front. If you already have legal counsel, we work alongside them — communications and legal advice aren't the same job, and both matter.
Why Greenville Organizations Get Caught Flat-Footed
The plan nobody practiced
Plenty of organizations have a crisis plan in a binder. Very few have run it. The first time a team tries to follow the plan shouldn't be with reporters on the phone and a camera in the parking lot.
A ninety-minute tabletop exercise — a realistic scenario, played out in real time — finds the gaps while they're cheap to fix.
Silence fills up fast
“No comment” reads as guilt on the evening news. A short holding statement that says what you know, what you're doing and when you'll say more buys time without making things worse.
We've written those statements on deadline from the newsroom side. We know which words reporters quote and which ones they skip.
Who We Work With Around Greenville
Businesses & manufacturers · Healthcare & professional firms · Churches & nonprofits · Schools · Public agencies · Across Greenville County and the Upstate
15+
Years of broadcast-trained communications experience — NBC News, ESPN, NBCUniversal, LTN Global, regional television
75/25
Vote margin in a competitive county sheriff race — our digital campaign delivered a decisive win called before 7pm on election night
0
Contract clients who stayed 1+ year and had a negative ROI — zero, ever
150%
Social media engagement growth for a regional church in 30 days
Greenville Crisis Communications — Questions Answered
Can't find the answer you're looking for? Get in touch
PR retainers that include crisis preparedness typically run $1,500–$6,000 a month for small and mid-size organizations. A standalone preparedness project — protocols, holding statements, spokesperson training and a tabletop exercise — is scoped to your organization. Active crisis support can be handled on retainer or as a project.
Retainer clients get senior counsel on a bridge call within minutes. If you're not a client yet, call (864) 574-3811 — we'll tell you honestly whether we can help right away.
Almost never. It reads as hiding something. A short holding statement — what you know, what you're doing about it, and when you'll share more — is better in nearly every case. We'll help you write it.
Yes — they need it more. A large company has a communications department. A twenty-person firm, a church or a school usually has one person who'll be fielding every call. A short plan and a little practice protect them most.
Yes. Legal and communications advice are different jobs, and the best response has both in the room. We coordinate with your counsel on anything that touches liability.
Yes. Media relations, earned coverage and spokesperson training all fall under the same team — and a good reputation built ahead of time is the best crisis insurance there is.
Better to Call Before Than During.
Call (864) 574-3811 or send a message. Someone senior gets back to you the same business day.
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